Cookie Policy

Effective date: October 24, 2026

1. Introduction

The Helix Shop LLC ("we," "us," or "our") uses cookies and similar technologies on thehelixshop.com (the "Site") to keep the Site working, understand how it is used, and measure and deliver advertising. This policy explains what cookies are, how we use them, and the choices you have. It should be read with our Privacy Policy.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They let the site recognize your device, remember your cart and preferences, and understand how you use the site. Similar technologies, such as pixels and local storage, work in comparable ways, and we include them when we say "cookies."

3. How we use cookies

Essential cookies: needed for the Site to work, including your shopping cart, checkout, security, and fraud prevention. These are always on.
Analytics and performance cookies: help us understand which pages are visited and how the Site performs, so we can improve it.
Functionality cookies: remember your choices, such as your cookie preferences and your region.
Advertising cookies: help us measure the effectiveness of our ads and show you relevant ads on other websites and platforms, including through Google Ads and Merchant Center.

4. Types of cookies

First-party cookies are set by us.
Third-party cookies are set by outside services we use, such as analytics and advertising partners.
Session cookies expire when you close your browser.
Persistent cookies stay on your device for a set period or until you delete them.

5. Examples of cookies we may use

Cookie	Purpose	Type	Typical duration
cart	Remembers the items in your cart	Essential	Up to 2 weeks
secure_customer_sig	Supports secure customer sign-in	Essential	Up to 1 year
_tracking_consent	Stores your cookie choices	Functionality	1 year
localization	Remembers your region	Functionality	1 year
_shopify_y, _shopify_s	Store analytics that count visits and sessions	Analytics	30 minutes to 1 year
_ga, _ga_*	Google Analytics measurement	Analytics	Up to 2 years
_gcl_au	Google Ads conversion measurement	Advertising	About 3 months

The exact cookies can change as our partners update their technology. This list is representative, not exhaustive.

6. Your choices

Cookie banner

When you first visit the Site, a banner lets you accept or decline non-essential cookies. If you click Accept, you agree to analytics and advertising cookies as described in this policy. If you click Decline, we do not set non-essential cookies. You can change your choice at any time by clearing your cookies and revisiting the Site.

Opt-out signals

We respond to browser opt-out preference signals, such as Global Privacy Control, where required by law.

Browser settings

You can block or delete cookies in your browser. Instructions for popular browsers:

Analytics and advertising opt-outs

Blocking cookies may affect how the Site works, including your cart and checkout.

7. Changes to this policy

We may update this Cookie Policy to reflect changes in technology, law, or our practices. We will post the updated version here with a new effective date.

8. Contact us

The Helix Shop LLC
2000 S Colorado Blvd, BLDG 1 - 2000 - #199, Denver, CO 80222
support@thehelixshop.com | (720) 610-6524

9. More information

To learn more about cookies, visit allaboutcookies.org.